MUSE Silver

2022

Cock and the Jewel

Entrant Company

HANYUE DESIGN STUDIO

Category

Typography - Printed Materials

Client's Name

Country / Region

United States

It is a “Semiotic Message” project for visual language. I have refined the story “Cock and the Jewel” from the book Aesop's Fables in the form of visual language.



A cock, scratching for food for himself and his hens, found a precious stone and exclaimed: “If your owner had found thee, and not I, he would have taken thee up, and have set thee in thy first estate; but I have found thee for no purpose. I would rather have one barleycorn than all the jewels in the world.”



Based on the story usually, for children, it is designed in a cute style. As the story is coded, an alphabet and a symbol chart are designed for decoding. Also, a deck of cards is designed for children to play with.

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