MUSE Silver

2022

Cock and the Jewel

Entrant Company

HANYUE DESIGN STUDIO

Category

Typography - Printed Materials

Client's Name

Country / Region

United States

It is a “Semiotic Message” project for visual language. I have refined the story “Cock and the Jewel” from the book Aesop's Fables in the form of visual language.

A cock, scratching for food for himself and his hens, found a precious stone and exclaimed: “If your owner had found thee, and not I, he would have taken thee up, and have set thee in thy first estate; but I have found thee for no purpose. I would rather have one barleycorn than all the jewels in the world.”

Based on the story usually, for children, it is designed in a cute style. As the story is coded, an alphabet and a symbol chart are designed for decoding. Also, a deck of cards is designed for children to play with.

More Silver Winners
Social Media
2022
MUSE Advertising Awards - CLiMB Clinical Trial Patient Recruitment

Entrant Company

Audacity Health

Category

Social Media - Healthcare & Pharma

Country / Region

United States

Video
2022
MUSE Advertising Awards - A Renaissance Man

Entrant Company

APV

Category

Video - Law & Legal Services

Country / Region

Hong Kong SAR

Website
2022
MUSE Advertising Awards - Italian Fashion - Dynamic eCommerce Website
Lucy Nina - Italian Fashion

Entrant Company

Dynamic Wave Consulting

Category

Website - Fashion

Country / Region

United States

Video
2022
MUSE Advertising Awards - Objetivo Tu Salud: COVID-19 Vaccine Show PSAs

Entrant Company

eContent Digital

Category

Video - Public Service & Activism

Country / Region

United States