MUSE Silver

United States

2022

Right Tools, Right Now - Now’s the time

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Strategic Program

Client's Name

National Association of REALTORS®

Sub-Category

Digital Marketing Campaign

National Association of REALTORS® have relied on Right Tools Right Now during unprecedented crises. “Right Now!” referred to the “Oh sh*t!” moments of professional and personal peril; unexpected catastrophes that could drastically impact members’ families and fortunes. RTRN is evolving to focus on helping members prepare their businesses for strategic growth, and proactively help members bolster their businesses against potential future crises, RIGHT NOW. Messaging is focused on not missing out on the monthly offers. Now's the time to grab that proprietary research or trusted tool. Should we face another crisis, members can count on RTRN to ensure they have what they need, when they need it – agility is top-of-mind; but NAR is committed to providing members what they need to survive and thrive right now, because NOW’S THE TIME.

Credits

Chief Marketing and Communication
Victoria Gillespie
Vice President, Creative and Content Strategy
Susan Welter
Strategic Initiatives Manager
Jazmin Blanch
Vice President, RIN and Strategic Initiatives
Colleen Doyle
Project Manager
Sally Whitemore
Multimedia Designer
Kyri Schafer
Design and Brand Strategy Manager
Melissa Dispenza
Multimedia Designer
CatherineTurner
Marketing Specialist
Anita Pacheco
Marketing Manager
Bernelly Gamboa
Marketing Director
Breanne Gingerich
Copywriter
Fran Donovan
Creative Director
Lish Ephraim
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