MUSE Gold

2022

"Fairy Hill Dream" The Mega Immersive Light Tour on Changdao

Entrant Company

North China Municipal Engineering Design & Research Institute Co.,Ltd.

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Changdao Tourism Group Co., Ltd.

Country / Region

China

The project is located in Yantai Long Island, which is reputed as the "a fairy isle on the sea". Based on its cultural background and geographical environment, the design team takes the natural landscape of mountains, sea and cliffs as the background and carrier, and integrates multi-media interactive light and shadow technology to show a beautiful and fantastic scene. This will bring visitors an immersive and scenario-based interactive entertainment experience and highlight the geographical and cultural uniqueness.
Planned under the premise of protecting the original landscape, the project divides the scenic area into five major parts and thirteen nodes. With rich and peculiar creativity, bold and exaggerated techniques, combined with 3D projection, laser, fog, air explosion, water spray and other technological means to visualize the abstract culture of immortals and its symbolic meaning. In this way, it deepens the visual impression of visitors while improves their understanding of Chinese culture.
Also, it combines the time and space of the scenic area into a multi-dimensional scene, linking a series of story lines to create an immersive light show with a grand world view, including fairy palaces, fairy forests, auspicious animals, the Milky Way and other fairy landscapes, which integrally shows the cultural charm of the Long Island a fairy sea isle and the Chinese Oriental fairy culture. Combined with the reasonable moving route planning that organically links each theme area together, the project facilitates users to explore, experience and think about the interaction and behavior on their own. By doing this, it enhances the fun and interactivity of the scene and brings users a twofold visual experience of illusion and reality.

Credits

Director of the Lighting Institute/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Quansheng Li
Creative Director/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Quanchun Li
Design Director/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Chengbiao Chen
Lighting Designer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Xingfu Fu
Lighting Designer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Kuo Yang
Lighting Designer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Zhouhaoyue Wu
Electrical Engineer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Yuhang Lu
Electrical Engineer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Lv Wang
Electrical Engineer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Xianhe Hu
Engineering Management / North China Municipal Engineering Design & Research Institute Co.,Ltd.
Baoliang Zhang
Electrical Director/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Anping Yang
More Gold Winners
Website
2022
MUSE Advertising Awards - The Polsinello Team Renaissance Website

Entrant Company

Real Estate Webmasters

Category

Website - Real Estate

Country / Region

Canada

Video
2022
MUSE Advertising Awards - Oasis of Calm
Pike Nurseries

Entrant Company

The DVI Group

Category

Video - COVID-19-Related

Country / Region

United States

Advertising
2022
MUSE Advertising Awards - Your Freedom
Dallas County Health and Human Services

Entrant Company

Alpha Business Images LLC

Category

Advertising - Online AD (Campaign)

Country / Region

United States

Marketing & Promotional
2022
MUSE Advertising Awards - Test Drive
Coleman Powersports

Entrant Company

Tom, Dick & Harry Creative

Category

Marketing & Promotional - Marketing Item / Other___

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy