2022
Entrant Company
Category
Client's Name
Country / Region
The project is located in Yantai Long Island, which is reputed as the "a fairy isle on the sea". Based on its cultural background and geographical environment, the design team takes the natural landscape of mountains, sea and cliffs as the background and carrier, and integrates multi-media interactive light and shadow technology to show a beautiful and fantastic scene. This will bring visitors an immersive and scenario-based interactive entertainment experience and highlight the geographical and cultural uniqueness.
Planned under the premise of protecting the original landscape, the project divides the scenic area into five major parts and thirteen nodes. With rich and peculiar creativity, bold and exaggerated techniques, combined with 3D projection, laser, fog, air explosion, water spray and other technological means to visualize the abstract culture of immortals and its symbolic meaning. In this way, it deepens the visual impression of visitors while improves their understanding of Chinese culture.
Also, it combines the time and space of the scenic area into a multi-dimensional scene, linking a series of story lines to create an immersive light show with a grand world view, including fairy palaces, fairy forests, auspicious animals, the Milky Way and other fairy landscapes, which integrally shows the cultural charm of the Long Island a fairy sea isle and the Chinese Oriental fairy culture. Combined with the reasonable moving route planning that organically links each theme area together, the project facilitates users to explore, experience and think about the interaction and behavior on their own. By doing this, it enhances the fun and interactivity of the scene and brings users a twofold visual experience of illusion and reality.
Credits
Entrant Company
The Local Collective
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
Canada
Entrant Company
Michigan State University
Category
Video - Social Video
Country / Region
United States
Entrant Company
The Leith Agency
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United Kingdom
Entrant Company
Savannah College of Art and Design
Category
Branded Content - Content / Promotion
Country / Region
United States