MUSE Gold

2022

"Fairy Hill Dream" The Mega Immersive Light Tour on Changdao

Entrant Company

North China Municipal Engineering Design & Research Institute Co.,Ltd.

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Changdao Tourism Group Co., Ltd.

Country / Region

China

The project is located in Yantai Long Island, which is reputed as the "a fairy isle on the sea". Based on its cultural background and geographical environment, the design team takes the natural landscape of mountains, sea and cliffs as the background and carrier, and integrates multi-media interactive light and shadow technology to show a beautiful and fantastic scene. This will bring visitors an immersive and scenario-based interactive entertainment experience and highlight the geographical and cultural uniqueness.
Planned under the premise of protecting the original landscape, the project divides the scenic area into five major parts and thirteen nodes. With rich and peculiar creativity, bold and exaggerated techniques, combined with 3D projection, laser, fog, air explosion, water spray and other technological means to visualize the abstract culture of immortals and its symbolic meaning. In this way, it deepens the visual impression of visitors while improves their understanding of Chinese culture.
Also, it combines the time and space of the scenic area into a multi-dimensional scene, linking a series of story lines to create an immersive light show with a grand world view, including fairy palaces, fairy forests, auspicious animals, the Milky Way and other fairy landscapes, which integrally shows the cultural charm of the Long Island a fairy sea isle and the Chinese Oriental fairy culture. Combined with the reasonable moving route planning that organically links each theme area together, the project facilitates users to explore, experience and think about the interaction and behavior on their own. By doing this, it enhances the fun and interactivity of the scene and brings users a twofold visual experience of illusion and reality.

Credits

Director of the Lighting Institute/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Quansheng Li
Creative Director/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Quanchun Li
Design Director/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Chengbiao Chen
Lighting Designer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Xingfu Fu
Lighting Designer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Kuo Yang
Lighting Designer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Zhouhaoyue Wu
Electrical Engineer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Yuhang Lu
Electrical Engineer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Lv Wang
Electrical Engineer/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Xianhe Hu
Engineering Management / North China Municipal Engineering Design & Research Institute Co.,Ltd.
Baoliang Zhang
Electrical Director/ North China Municipal Engineering Design & Research Institute Co.,Ltd.
Anping Yang
More Gold Winners
Video
2022
MUSE Advertising Awards - SB Squares 2021
Rocket Central

Entrant Company

Rocket Central

Category

Video - Sports

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Greystone 2021 Digital Holiday Card

Entrant Company

Greystone

Category

Branded Content - COVID-19-Related

Country / Region

United States

Experiential & Immersive
2022
MUSE Advertising Awards - Trees exhibition - VR experience

Entrant Company

LR Studio

Category

Experiential & Immersive - Virtual Reality

Country / Region

China

Website
2022
MUSE Advertising Awards - Givenchy Website
Givenchy

Entrant Company

Work & Co

Category

Website - Retail

Country / Region

United States