MUSE Platinum

2022

Cat Trial 12: No Hands

Entrant Company

Caterpillar Inc.

Category

Branded Content - Branded Content / Other___

Client's Name

Caterpillar Inc.

Country / Region

United States

Our customers want their teams and job sites to be as safe and productive as possible. They want to get the most out of their machines. At Caterpillar, that has meant a focus on autonomy and we’re proud to partner with our dealers to be the global leader in providing solutions to help our mining customers build a better world. Cat Trial 12: No Hands highlights how that technology is on its way for customers in every industry.



In addition to showcasing the 794 AC mining truck, this video was also the premiere of an autonomous Compact Track Loader. The Cat 299D3 got into the action and gave a sneak peek as to what will be possible through autonomy in the near future.



Autonomy is rapidly emerging in the mining industry as essential for improving safety and productivity and lowering cost. And in Cat Trial 12, we put that technology front and center, sending the 794 AC through an obstacle course lined with glassware and fine China. The 794 AC, equipped with MineStar™ Automation Solutions, enables total autonomous operating of the mining trucks, interaction with other equipment, and integration with customer mining processes and systems, all managed by our MineStar system. Cat® autonomous equipment was originally introduced at MINExpo 1996, and the 794AC was showcased at the recent MINExpo.



With our Major League Soccer sponsorship, we got some help telling this story from four-time FIFA World Cup participant and former MLS star DaMarcus Beasley, as he demonstrated the agility and precision on an obstacle course that our autonomous machines matched on similar courses – all with “no hands.” Beasley runs through a course made up of officially licensed Cat® merchandise including: mobile phones, 55 quart coolers, portable lights, tool bags and shovels.



Cat Trial 12: No Hands highlights the teamwork, agility and precision that goes into success for your team and your job site. And we know you’ll get a kick out of how it all comes together.

Credits

Caterpillar Inc.
Joseph Archie Lyons
Caterpillar Inc.
Jason Boyer
Caterpillar Inc.
Jeff McAllister
Caterpillar Inc.
Warren Brinegar
Caterpillar Inc.
Lance Endres
Soaring Badger
Colin Hinkle
Caterpillar Inc.
Jonathan Prodouz
Caterpillar Inc.
Dawn Stage
Caterpillar Inc.
Edgar Sandoval
Caterpillar Inc.
Yvette Morrison
Caterpillar Inc.
Debbie Stoyanof
Caterpillar Inc.
Barbara Maldonado
Caterpillar Inc.
Dave Rumer
JSM Music
Jeff Fiorello
MLS Soccer
Elizabeth McGuire
Fort Wayne FC
DaMarcus Beasley
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