MUSE Platinum

2022

Cat Trial 13: Goodnight, Goodnight, Construction Site

Entrant Company

Caterpillar Inc.

Category

Branded Content - B2B

Client's Name

Caterpillar Inc.

Country / Region

United States

Cat Trial 13: Goodnight, Goodnight, Construction Site brings the beloved children’s book to life and celebrates the great work our customers do and the commitment our dealers make to support them – any time, day or night – so that they’ll be ready to take on the world. For our customers, uptime is key. Their businesses and reputation depend on it. For Caterpillar and Cat dealers, that means a commitment to service and finding ways to help customers maximize productivity and become more profitable.



The video and book feature several Cat machines. Crane Truck is a Cat TL642 telehandler, precision engineered to handle any task, offering stability, maneuverability, and power. Bulldozer is a Cat D6 track-type tractor, a world-class machine built to produce the highest quality work in a variety of applications. Cement Mixer is powered by a Cat engine. Cat engines were built to have multiple lives. Dump Truck is a Cat 745 articulated truck that features a world-class cab design and was re-engineered based on operator feedback. And Excavator is a 349 hydraulic excavator, that makes great use of technology to boost operating efficiency.



“When they go to bed, we go to work.”



Cat Trial 13 is about what happens at the end of shift, when a site is down and the machines “go to bed.” We know, that’s a great time to do preventative maintenance. A fleet of dealer service trucks is dispatched to highlight all the benefits of what Cat and Cat dealers do to support customers. This includes Customer Value Agreements, online parts ordering, preventative maintenance to make sure equipment is serviced correctly and on time, Self Service options for customers who like to take care of their own maintenance and Cat Certified Rebuild, which provides customers with rebuilt machines that perform, look and even smell brand new, for a fraction of the cost of new.



Just like in the book, our focus on supporting customers is unmatched. They can’t afford unscheduled downtime. Cat Trial 13 pays tribute to dealership teams and the peace of mind they bring to customers.

Credits

Caterpillar Inc.
Joseph Archie Lyons
Caterpillar Inc.
Jason Boyer
Caterpillar Inc.
Jeff McAllister
Sherri Rinker
Sherri Duskey Rinker
Tom Lichtenheld
Tom Lichtenheld
Caterpillar Inc.
Warren Brinegar
Caterpillar Inc.
Jonathan Prodouz
Caterpillar Inc.
Debbie Stoyanof
Caterpillar Inc.
Barbara Maldonado
Caterpillar Inc.
Dawn Stage
Soaring Badger
Colin Hinkle
JSM Music
Jeff Fiorello
Caterpillar Inc.
Jared Harris
Caterpillar Inc.
Kelly Grimm
United Talent
Matt Dillion
Caterpillar Inc.
Yvette Morrison
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