Rebranding - Salalah Mills

They say that when you rebrand yourself, you're building a personal identity. But what if your whole identity is just an image, and your life is just accidental? In today's world, the sources of things are concealed: in the packaging of consumer goods, in the components of buildings, even in the food we eat - it's rare to know who grew it or made it. Everything we see is a continuation of what was already there before us. Everything we get comes from someone else -- our ideas, our clothes, our phones - The rebranding was done in order to have a more identifiable product in the minds of consumers. Sealed in the grains of Oman.