MUSE Gold

2022

2022 Starry Taitung

Entrant Company

TAITUNG COUNTY GOVERNMENT

Category

Event - Celebration Event

Client's Name

Country / Region

Taiwan

Taitung County has always been a popular destination for domestic and foreign tourists because of its rich cultural and natural resources. The government of Taitung County has adopted a "slow economy" as its development goal and has gradually built up the brand value of "truth, goodness, and beauty" exclusively for Taitung. Therefore, in recent years, the Taitung County Government has launched a variety of activities to allow visitors to experience the beauty of Taitung in various ways. Since 2018, Starry Taitung Night Concert has been organized annually in Taitung, and in 2021, the event was successfully certified by the “ISO 20121 Event Sustainability Management Systems” from the British Standards Institution (BSI). The event is the first of its kind to take a sustainable upgrade, with “High Five with a Sustainable Earth” as its featured theme. In addition, the activity supports the concept of local development, cultural equality, environmental protection, circular economy, and sustainability in environmental, social, and governing (ESG) aspects. With these event features and concentration, the event has considerably boosted the economic development of Taitung. This year's “Starry Taitung Night Concert” is in response to the 1% for the Planet program, in which the organizers will count the number of participants in each event this year and convert the number of participants into an “Earth Tax,” which will eventually be given back to non-profit environmental organizations around the world. Accordingly, participants would be part of these meaningful and earth-friendly activities by just joining the event, looking at the stars, and enjoying the music. In addition, the revenue from the sale of the souvenirs, after deducting the cost, will be donated to the 1% for the Planet program. The primary design concept for the venue planning was “reusing materials,” Therefore, recycled wood pallets were used to create the stage installation, presenting a refreshing and iconic look. On top of that, a low-temperature solar lighting system was installed for the event venue, which protects the environment and reduces light pollution.

Credits

MBravo IMC Limited
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