MUSE Gold

2022

Pokémon Legends Arceus - Reality

Entrant Company

Freelance

Category

Social Media - Humor

Client's Name

The Pokémon Company

Country / Region

United States

For its new release of Pokémon Legends: Arceus on the Nintendo Switch, the marketing team of The Pokémon International Company had the idea of a commercial campaign that places Pokémon puppets at the center of reality TV scenarios. The ads border between absurdity and physical comedy, that transports viewers back to the days of ’90s gaming commercials. The puppet-styled Pokémon represented an approach to physical comedy that employed a certain 'camp style' which was relied on heavily.



The full campaign featured five spots, which spread across all social media platforms including promoted posts, and were translated into four other languages. Ultimately, the pieces created millions of social media impressions, leading to Pokémon Legends: Arceus selling 6.5 million copies globally in its first week of release, and becoming one of the top selling Nintendo Switch games of all time.

Credits

Director
Andy Kelemen
Director of Photography
Rob Ruscher
Agency
Tongal
Producer
Steven Turselli
More Gold Winners
Social Media
2022
MUSE Advertising Awards - Race To Zero
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - B2B

Country / Region

United Kingdom

CSR
2022
MUSE Advertising Awards - The Best Medicine
Equal Health

Entrant Company

The Leith Agency

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

United Kingdom

Video
2022
MUSE Advertising Awards - Grey Areas - Part 1
Novo Nordisk

Entrant Company

Get Animated Medical

Category

Video - Educational

Country / Region

United Kingdom

Experiential & Immersive
2022
MUSE Advertising Awards - Like Beauty in Flames | Museo Guggenheim Bilbao

Entrant Company

Holition

Category

Experiential & Immersive - Live Experiences

Country / Region

United Kingdom