MUSE Silver

2022

우리는 왜 강남에서 주거 실험을 시작했을까? : t'able archive 2018-2022

Entrant Company

D&D Property Management

Category

Branded Content - Brand Journalism

Client's Name

Country / Region

Korea South

Why did we start a residential experiment in Gangnam? : t'able archive 2018-2022 A place with a table to talk to someone. A home where you can invite your loved ones. A space where stories pile up and your worries bear fruit. A 'private room' that is the basis of life and a 'public lounge' like my living room. ‘Life concierge service’ and various ‘community programs’ that improve the quality of life. A house where all of this is provided by the membership service. The name of this house is . In 2018, was first launched as a 'residential experiment' by SK D&D to find a new residential space in a city. Five years later, in June 2022, was closed. Meanwhile, we launched a new residential brand and opened six branches in Seoul. For a short period, our various attempts and meaningful data from our customer base became the foundation for today. Would our experiment to create a new house in the city succeeded? What results did our hypotheses lead to? This book contains the detailed contents of the hypotheses for the residential space derived from the residential experiment planning stage and the process. and you can read quantitative and qualitative reviews based on the experience of operating . In addition, we've compiled live reviews from ‘residents’ who have lived here, as well as interviews with ‘community managers’ who have worked there. We made this book to remember the encounters we've had with people who have been with us on our journey of the residential experiment. It is also hoped that this book will help promote the diversity and development of residential culture.

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