MUSE Silver

2022

The Friendly Toast Brand Guidelines

Entrant Company

Stout Heart

Category

Corporate Identity - Brand Identity

Client's Name

The Friendly Toast

Country / Region

United States

The Friendly Toast came to Stout Heart in need of a brand refresh to support its significant growth. Begun as a one-location breakfast joint, new ownership has expanded the restaurant to multiple locations. Knowing they needed to clean up their branding but worried they'd lose their signature quirky personality, the refresh because a unique project. Stout Heart went beyond your typical brand standard format (logos, typogrpahy, etc.) to allow for flexibility within a structured corporate brand, employing "brand themes" inspired by different decades. This approach allows The Friendly Toast to mix things up without losing sight of their brand.

Credits

Director of Client Service
Jessica Stack
Creative Director
Brian Beaulieu
Illustrator
Justin Mosher
More Silver Winners
2022
MUSE Advertising Awards - Orthodontic Associates New Patient Folder

Entrant Company

Bad Penny Factory

Category

Marketing & Promotional - Brochure

Country / Region

United States

2022
MUSE Advertising Awards - Face Forward
Skoll Foundation

Entrant Company

Skoll Foundation

Category

Video - Public Service & Activism

Country / Region

United States

2022
MUSE Advertising Awards - Energizer Headlights - Make your day last longer

Entrant Company

Awaken

Category

Video - Consumer Product / Services

Country / Region

Australia

2022
MUSE Advertising Awards - HP Chromebook x360 Launch Video

Entrant Company

Designory

Category

Video - Products

Country / Region

United States