2022
Spring Festival 2022 Special Show
Entrant Company
CGTN
Category
Video - Cultural
Client's Name
Country / Region
China
CGTN year of tiger promo on Spring Festival special coverage, is about to show the audience a panorama of Chinese traditional culture during lunar new year in the format of stop-motion animation. Use a traditional Chinese kids’ game, rolling iron ring by a stick, as a hint to intimate Winter Olympic games is coming during the holiday by replacing the grayness of iron ring with the five colors of Olympic rings. And the camera follows running kids to reveal all those traditional culture scenes,fortune sticker, festival temple fair,family reunion dinner etc.
Credits
Entrant Company
Surf
Category
Video - Animation
Country / Region
United States
Entrant Company
Ad Cucina
Category
Strategic Program - Mobile Campaign
Country / Region
United States
Entrant Company
The Local Collective
Category
Experiential & Immersive - Community
Country / Region
Canada
Entrant Company
LR Studio
Category
Experiential & Immersive - Virtual Reality
Country / Region
China