MUSE Silver

2022

Each body tells a story of life

Entrant Company

Maria Grinin

Category

Website - Fitness

Client's Name

Amburg

Country / Region

Germany

Each body tells a story of life. Amburg is the first online critical alignment yoga school. Critical Alignment Therapy & Yoga is a method based on relaxation and a deep approach to the structures of the body and the spine. This method of working with the back allows you to relieve muscle tension, build posture, turn on non-working muscles, and become aware of your own body. Understanding the right brand strategy is not an easy task for any business. First of all, I did competitor research to highlight uniqueness and differentiation. In any case, I did not try to copy what was already done, but the goal was to understand what worked and what was not. And this research allowed us to create our own new and unique. As a result, I came to the conclusion that the center of the design should be a photograph of the body and a state of inner awakening. To realize this idea, we made a photo session with natural, soft morning light, like during a morning awakening. I have created an internal design system that standardizes all parts of the design in the product. The result is an adaptable, holistic brand that can fulfill its marketing goals and maintain high levels of user satisfaction. Compared to competitors, Amburg has no bright, aggressive and contrasting combinations. Font and color play a supporting role for photographs, which create the mood and tone of the design. I have improved the user experience by creating a simple and understandable system of payment and feedback, created a unified design system for all online platforms.

Credits

Product Designer
Maria Grinin
More Silver Winners
Integrated Marketing
2022
MUSE Advertising Awards - Virtual Offerings
AARP - Engaging Locally

Entrant Company

AARP

Category

Integrated Marketing - Nonprofit

Country / Region

United States

Experiential & Immersive
2022
MUSE Advertising Awards - Welser Visitor-Center
Welser Profile

Entrant Company

Responsive Spaces

Category

Experiential & Immersive - Exhibition Experience

Country / Region

Austria

Video
2022
MUSE Advertising Awards - Objetivo Tu Salud: COVID-19 Vaccine Show PSAs

Entrant Company

eContent Digital

Category

Video - Health & Fitness

Country / Region

United States

Video
2022
MUSE Advertising Awards - Guardtime Federal - Introduction to KSI Technology

Entrant Company

Kokopelli

Category

Video - Animation

Country / Region

United States