2022
Entrant Company
Category
Client's Name
Country / Region
STEM education has a race problem – with a yawning gap in participation and achievement between Black and White students.
To help close this gap and inspire more diverse participation in STEM studies, AT&T created “Forces of Change,” a docuseries that celebrates Black STEM role models by highlighting the breakthroughs of Black scientists from AT&T’s storied Bell Labs.
Each episode gives a voice to these pioneers, examining how their groundbreaking inventions and legacies of mentorship continue to influence young Black STEM professionals. From the microphone technology found in our cellphones to advances in engineering, our short films showed the impact of building intentional STEM pipelines for the next generation of Black scientists and researchers.
By showing audiences tangible Black contributions to the sciences and the importance of closing the education gap, “Forces of Change” boosted audience Favorability (+6%), Consideration (+17%) and Perception (+13%) of AT&T’s commitment to equality – and made a massive impact with 21M total views.
Credits
Entrant Company
NATIONAL ASSOCIATION OF REALTORS®
Category
Corporate Identity - Promotions
Country / Region
United States
Entrant Company
Guangzhou Yuzhong Network Technology Co., Ltd
Category
App - Mobile App / Other___
Country / Region
China
Entrant Company
ZUPA ZITE
Category
Advertising - Magazine AD (Single)
Country / Region
Denmark
Entrant Company
Firesite Films
Category
Video - Restaurant
Country / Region
United States