MUSE Silver

2022

Remote not distant

Entrant Company

Content Creatures Ltd

Category

Video - Self-Promotion

Client's Name

Content Creatures Ltd

Country / Region

United Kingdom

As for many, the Covid-19 pandemic caused us to transition from a studio-based creative content agency to a remote-working business. In the months leading up to the lockdown, we had been trialling MS Teams as part of a more relaxed work-from-home policy. For us, the sudden move out of the office was relatively straightforward. Over the following year we learnt a great deal about the business, and the culture we wanted to introduce. In March 2021 we offered our team the option of returning to the studio, going hybrid or fully remote, and everyone unilaterally agreed to stay remote.

We created this animation to reflect the cultural and strategic reasons behind this decision—the benefits to us as employees and to our clients. Being remote has created more time in our lives, reduced tension and freed our minds to be more creative. It has allowed us to build a creative content agency where the team can be based anywhere in the world and work with international clients with greater ease. We have focused heavily on building an inclusive, responsible culture so that in being remote no one feels alone.

This film encapsulates all of this, as well as showcasing the breadth of our agency skills – bringing to life a business narrative through excellent storytelling and characterful animation using 3D, After Effects and cel techniques.

Credits

Creative Partner / Content Creatures
Brett Davey
Creative Partner / Content Creatures
Cailie Dimmock
Design Director / Content Creatures
Grace Evetts
Head of Studio / Content Creatures
Andy Williams
Animator / Content Creatures
Jorge Rojo
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