MUSE Silver

2022

Discover Fitness Mission

Entrant Company

A Special Story

Category

Video - Fitness

Client's Name

Discover Fitness

Country / Region

United States

Joey Wroblewski knows first hand the struggles of being overweight. Since an early age he has wrestled with the scale, especially in his late teen years, when his weight surpassed 300 pounds. One day, after a night of partying with his friends, he woke up feeling completely exhausted. At that moment he decided to take control of his own narrative, and the only choice was to engage in a healthy lifestyle. Armed with great will, he started exercising and eating healthy, and lost over 120 pounds. He has kept it off for life.

This successful experience let Joey start Discover Fitness in Clarence, NY, with the mission to help people achieve their fitness goals, and like him, live a healthier and fulfilled life.



Credits

Creative Director
Brenda Feldstein
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