2022
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Joey Wroblewski knows first hand the struggles of being overweight. Since an early age he has wrestled with the scale, especially in his late teen years, when his weight surpassed 300 pounds. One day, after a night of partying with his friends, he woke up feeling completely exhausted. At that moment he decided to take control of his own narrative, and the only choice was to engage in a healthy lifestyle. Armed with great will, he started exercising and eating healthy, and lost over 120 pounds. He has kept it off for life.
This successful experience let Joey start Discover Fitness in Clarence, NY, with the mission to help people achieve their fitness goals, and like him, live a healthier and fulfilled life.
Credits
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CBC Creative
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Integrated Marketing - Product Branding
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United States
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Pausback Advertising
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Website - Financial Services
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United States
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Parsons' Core Creative Agency
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Social Media - Ad Campaign
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United States
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The Brand Leader
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Corporate Identity - Brand Identity
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United States