MUSE Silver

2022

HP Chromebook x360 Launch Video

Entrant Company

Designory

Category

Video - Products

Client's Name

HP

Country / Region

United States

When HP came out with the latest, premium Chromebook laptop, our team was tasked with creating the video that would introduce this new device to the Gen Z audience in a whole new light—this is the Chromebook they’ve known, now all grown up!

Meant to make our viewers fall in love with the product, our challenge was finding a way to create a visual narrative that highlighted its most cutting-edge features in the most human way, showing how this technology enhanced everyday lives—all in under a minute. And to add to the task, we had to work within HP’s just-released new global brand standards, defining what colors, language, sounds and camera movement would excite our viewers, while still remaining firmly newly-rebranded HP.

As a result? This fully CGI-rendered video helped our client set a new standard for how the future products in the HP Chromebook line would be introduced to the world.

Credits

Senior Creative Director / Designory
Lauren Stegmeyer
Associate Creative Director / Designory
Margaret Kamyshina
Art Director / Designory
Jonathan Hensley
Junior Art Director / Designory
Sloane Sexton
Writer / Designory
Lindsey Bublavy
Strategist / Designory
Jessie Johnson
CG Lead
Ethan Martinez
CG Artist
Jeremy Shelton
CG Artist
Scott Grant
More Silver Winners
CSR
2022
MUSE Advertising Awards - Let Parents Stay(Han Embroidery Typeface)
Hubei Han Embroidery Association

Entrant Company

Yu Chen

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

China

Video
2022
MUSE Advertising Awards - How a Cepheid Molecular Test is Made

Entrant Company

Cepheid

Category

Video - Video / Others___

Country / Region

United States

Social Media
2022
MUSE Advertising Awards - Objetivo Tu Salud (Objective: Your Health)

Entrant Company

eContent Digital

Category

Social Media - Education

Country / Region

United States

Integrated Marketing
2022
MUSE Advertising Awards - Doctor Bank
Laurel Road

Entrant Company

DeVito/Verdi

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy