MUSE Silver

2022

HP Chromebook x360 Launch Video

Entrant Company

Designory

Category

Video - Products

Client's Name

HP

Country / Region

United States

When HP came out with the latest, premium Chromebook laptop, our team was tasked with creating the video that would introduce this new device to the Gen Z audience in a whole new light—this is the Chromebook they’ve known, now all grown up!



Meant to make our viewers fall in love with the product, our challenge was finding a way to create a visual narrative that highlighted its most cutting-edge features in the most human way, showing how this technology enhanced everyday lives—all in under a minute. And to add to the task, we had to work within HP’s just-released new global brand standards, defining what colors, language, sounds and camera movement would excite our viewers, while still remaining firmly newly-rebranded HP.



As a result? This fully CGI-rendered video helped our client set a new standard for how the future products in the HP Chromebook line would be introduced to the world.

Credits

Senior Creative Director / Designory
Lauren Stegmeyer
Associate Creative Director / Designory
Margaret Kamyshina
Art Director / Designory
Jonathan Hensley
Junior Art Director / Designory
Sloane Sexton
Writer / Designory
Lindsey Bublavy
Strategist / Designory
Jessie Johnson
CG Lead
Ethan Martinez
CG Artist
Jeremy Shelton
CG Artist
Scott Grant
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