Levi's TikTok Channel

How do you take an iconic global brand and put them at the center of Gen Z culture? IMGN launched a global TikTok presence for Levi's in April 2021 with the idea that the brand that democratized fashion should celebrate the platform that democratized creativity. Leveraging both creators as well as IMGN produced videos to create truly platform native content Levi's has gained nearly 1 Million followers in their first year and a half. Through active community management and customized gifting outreach we have not only reached fans, but engaged and cultivated brand love around the globe. We have also featured Levi's experts from their own team, including customizations from their lead tailor, Mallory, and history lessons from their archivist Tracey. By embracing what it means to be a brand on TikTok and making content that only Levi's could, we have gone beyond just "branded content" and woven ourselves into the fabric of the TikTok community. To date the Levi's page has garnered 910K followers, 17M likes, 300+ videos, 800M views, 13.2% avg VCR, with a 4.7% avg engagement rate.