MUSE Platinum

2022

Levi's TikTok Channel

Entrant Company

IMGN Media

Category

Social Media - TikTok Page

Client's Name

Levi's

Country / Region

United States

How do you take an iconic global brand and put them at the center of Gen Z culture? IMGN launched a global TikTok presence for Levi's in April 2021 with the idea that the brand that democratized fashion should celebrate the platform that democratized creativity. Leveraging both creators as well as IMGN produced videos to create truly platform native content Levi's has gained nearly 1 Million followers in their first year and a half. Through active community management and customized gifting outreach we have not only reached fans, but engaged and cultivated brand love around the globe. We have also featured Levi's experts from their own team, including customizations from their lead tailor, Mallory, and history lessons from their archivist Tracey. By embracing what it means to be a brand on TikTok and making content that only Levi's could, we have gone beyond just "branded content" and woven ourselves into the fabric of the TikTok community. To date the Levi's page has garnered 910K followers, 17M likes, 300+ videos, 800M views, 13.2% avg VCR, with a 4.7% avg engagement rate.

Credits

Chief Strategy Officer / IMGN Media
Noah Mallin
Senior Creative Director / IMGN Media
Katie Woolley
SVP Brand Partnerships / IMGN Media
Christopher Borelli
Senior Manager - Brand Partnerships / IMGN Media
Lily Domash
Senior Influencer Marketing Manager, Brand Partnerships / IMGN Media
Sarah Hogan
Influencer Marketing Manager, Brand Partnerships / IMGN Media
Amanda Zager
Creative Strategist / IMGN Media
Sydney Small
Content Creator Strategist / IMGN Media
Zahra Hashimee
Creative Director / IMGN Media
Allan Hagen
Global Social Media Manager / LEVI STRAUSS & CO.
Adeline Hocine
Paid Media Director / IMGN Media
Brie Anderson
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