MUSE Platinum

2022

ancora

Entrant Company

Harajuku DESIGN Inc.

Category

Corporate Identity - Brand Identity

Client's Name

PLUS Corporation.

Country / Region

Japan

"ancora" is its own brand store selling fountain pens and stationaries.
Nowadays digitalisation and Information & Communication technology has been progressing rapidly.
On the other hand, "ancora" focuses on the revival of analog/in person communications.
"ancora" reconsiders these analogue values which your own way of writing, drawing from your heart, providing "Fun", "Thoughtful consideration to others" and "Surprising" of stationeries.

Credits

Harajuku DESIGN Inc.
Keiichiro Yanagi
Harajuku DESIGN Inc.
Joséphine Grenier
Harajuku DESIGN Inc.
Yuka Minamino
Harajuku DESIGN Inc.
Ryusei Sakurai
Harajuku DESIGN Inc.
Minoru Aoishi
Harajuku DESIGN Inc.
Miho Nishikawa
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