2022
Entrant Company
Category
Client's Name
Country / Region
EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.
Credits
Entrant Company
H. Design Studio
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
PlusOne®
Category
Video - Animation
Country / Region
Netherlands
Entrant Company
The Local Collective
Category
Outdoor Advertising - COVID-19-Related
Country / Region
Canada
Entrant Company
K11 Concepts Limited
Category
Strategic Program - Interactive Brand Experience
Country / Region
Hong Kong SAR