MUSE Gold

2022

Earth

Entrant Company

HAVAS

Category

Experiential & Immersive - Interactive Outdoor Event

Client's Name

spY

Country / Region

France

"The contextual art projects of Spanish artist SpY are among the most original and talked-about contributions in the evolution from urban art to public art. Throughout his career, SpY’s practice has developed into an increasingly spectacular body of large-scale installations and interventions, ever more ambitious and impactful, produced in cities across the world.

SpY interpellates viewers while engaging them as active subjects in the artistic process. He works with incisive concepts and strong formal approaches, raising substantial questions about the reality of human relations. His projects dialogue with the urban environment, disrupt its daily routines, and explore it as a playing field full of untapped possibilities.

Among the main threads in SpY’s discourse is the creation of stark conceptual contrasts between the aesthetics of his artworks and the difficult connotations of the objects they are built with – often elements used to condition people’s behavior.

This project Earth, or “tierra" in Spanish, is a huge luminous sphere made up of polyester (balloon) that emits light in a deeply intense hue of red. Caged within a metal structure built with scaffolding poles, the piece stands almost 25m high. Through the careful and deliberate design of the arresting piece's form, color, and luminosity, SpY directs attention to humanity's role in the planet's cycles and changes. Visitors are invited to move around the installation so they can experience it both from afar and close up, and become actively engaged in the multidimensional experience. Earth was first installed in one of Madrid's main squares in 2021 and became immensely popular, both in Spain and as a viral phenomenon.

More Gold Winners
App
2022
MUSE Advertising Awards - Baidu app for the elderly

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Services

Country / Region

China

Branded Content
2022
MUSE Advertising Awards - Sounds Like the Holidays

Entrant Company

Tastemade

Category

Branded Content - Branded Content / Other___

Country / Region

United States

Video
2022
MUSE Advertising Awards - Life is Better | 2021 Honda CR-V
Maine Honda Dealers Association

Entrant Company

Tier10

Category

Video - TV Ad

Country / Region

United States

Website
2022
MUSE Advertising Awards - The Miller Law Firm
The Miller Law Firm

Entrant Company

HERO Marketing

Category

Website - Law & Legal Services

Country / Region

United States