MUSE Gold

2022

Earth

Entrant Company

HAVAS

Category

Experiential & Immersive - Interactive Outdoor Event

Client's Name

spY

Country / Region

France

"The contextual art projects of Spanish artist SpY are among the most original and talked-about contributions in the evolution from urban art to public art. Throughout his career, SpY’s practice has developed into an increasingly spectacular body of large-scale installations and interventions, ever more ambitious and impactful, produced in cities across the world.

SpY interpellates viewers while engaging them as active subjects in the artistic process. He works with incisive concepts and strong formal approaches, raising substantial questions about the reality of human relations. His projects dialogue with the urban environment, disrupt its daily routines, and explore it as a playing field full of untapped possibilities.

Among the main threads in SpY’s discourse is the creation of stark conceptual contrasts between the aesthetics of his artworks and the difficult connotations of the objects they are built with – often elements used to condition people’s behavior.

This project Earth, or “tierra" in Spanish, is a huge luminous sphere made up of polyester (balloon) that emits light in a deeply intense hue of red. Caged within a metal structure built with scaffolding poles, the piece stands almost 25m high. Through the careful and deliberate design of the arresting piece's form, color, and luminosity, SpY directs attention to humanity's role in the planet's cycles and changes. Visitors are invited to move around the installation so they can experience it both from afar and close up, and become actively engaged in the multidimensional experience. Earth was first installed in one of Madrid's main squares in 2021 and became immensely popular, both in Spain and as a viral phenomenon.

More Gold Winners
Social Media
2022
MUSE Advertising Awards - Pokémon Legends Arceus - Reality
The Pokémon Company

Entrant Company

Freelance

Category

Social Media - Humor

Country / Region

United States

Video
2022
MUSE Advertising Awards - Asurion Plug & Play Video Campaign

Entrant Company

Asurion

Category

Video - Business to Business

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Home.com Recruitment Video

Entrant Company

CoStar Group

Category

Branded Content - Recruitment

Country / Region

United States

Video
2022
MUSE Advertising Awards - Young Woman Engineer (YWE)

Entrant Company

The Institution of Engineering and Technology

Category

Video - Nonprofit

Country / Region

United Kingdom

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy