Season’s Eatings

While Delizza stands as America’s go-to brand for frozen Belgian desserts, the brand is not widely known among younger consumers. Looking to increase visibility in one of Delizza’s biggest markets and drive trial of their core products, Innerspin Marketing developed a campaign in Southern California to attract a greater audience during the brand’s biggest season of the year. Dessert is best served one way — your way. Anytime, anywhere, Delizza is always ready to bring something sweet to the table. To drive awareness to millennial families in L.A.’s hottest neighborhoods, outdoor advertising highlighted the endless ways to enjoy Delizza’s desserts. “Dressed up or dressed down,” appetizing visuals and compelling copy proved that Delizza would sweeten up the holidays like never before.