MUSE Gold

2022

Season’s Eatings

Entrant Company

Innerspin Marketing

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

Delizza, Inc.

Country / Region

United States

While Delizza stands as America’s go-to brand for frozen Belgian desserts, the brand is not widely known among younger consumers. Looking to increase visibility in one of Delizza’s biggest markets and drive trial of their core products, Innerspin Marketing developed a campaign in Southern California to attract a greater audience during the brand’s biggest season of the year. Dessert is best served one way — your way. Anytime, anywhere, Delizza is always ready to bring something sweet to the table. To drive awareness to millennial families in L.A.’s hottest neighborhoods, outdoor advertising highlighted the endless ways to enjoy Delizza’s desserts. “Dressed up or dressed down,” appetizing visuals and compelling copy proved that Delizza would sweeten up the holidays like never before.

Credits

Innerspin Marketing / Account Director
Alyna Choi
Innerspin Marketing / Executive Creative Director
Colin Schur
Innerspin Marketing / Senior Art Director & Designer
Davina Roshansky Victor
Innerspin Marketing / Director of Project Management
Gloria Yi
Innerspin Marketing / President
Elcid Choi
Innerspin Marketing / Copywriter
Zach Links
Innerspin Marketing / Photographer
Jon Edwards
Innerspin Marketing / Stylist
Ana Osgood
Delizza, Inc. / Senior Vice President of Sales & Marketing
Josh Helland
Innerspin Marketing / Account Director
Sandra Kim
NPRP / Principal
Ric Flores
NPRP / Vice President
John Hoover
NPRP / Senior Account Manager
Trevor Leininger
NPRP / Account Coordinator
Emily Tuck
NPRP / Videographer & Editor (Sizzle Reel)
Scott Bernhardt
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