MUSE Platinum

2022

From Then to Now

Entrant Company

Broth

Category

Integrated Marketing - Internal Campaign

Client's Name

CSL Behring

Country / Region

United States

Every April 17th, World Hemophilia Day unites the global bleeding disorders community to raise awareness. This year, CSL Behring, a longstanding global leader in the treatment of bleeding disorders, joins the World Federation of Hemophilia in support of the theme, “Access for All: Partnership. Policy. Progress.” To reaffirm CSL Behring’s commitment to progress, we created an internal-facing campaign that generated excitement and pride across the global offices uniting ~30,000 employees. It showed that from then to now, progress is part of who they are—it’s in their DNA. The campaign came to life in a series of static ads, a 35-second animation, social posts, and custom backgrounds that let employees engage with the time-bending campaign while spicing up their video calls.

Credits

Broth Founding Partner and Creative Guy - Creative oversight
Ted Kossakowski
Broth Founding Partner, Science & Strategy - Medical oversight
Elizabeth Yi, PhD
Broth Founding partner and Creative Guy - Copy oversight
Doug Tischler
Associate Creative Director, Broth
Katie Zheng
Group Art Lead, Broth
Sean Calandrillo
Copy Lead, Broth
Daphne Lee
Group Writing Lead, Broth
Max Berry
Global Account Lead, Broth
Crystal Clark
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