From Then to Now

Every April 17th, World Hemophilia Day unites the global bleeding disorders community to raise awareness. This year, CSL Behring, a longstanding global leader in the treatment of bleeding disorders, joins the World Federation of Hemophilia in support of the theme, “Access for All: Partnership. Policy. Progress.” To reaffirm CSL Behring’s commitment to progress, we created an internal-facing campaign that generated excitement and pride across the global offices uniting ~30,000 employees. It showed that from then to now, progress is part of who they are—it’s in their DNA. The campaign came to life in a series of static ads, a 35-second animation, social posts, and custom backgrounds that let employees engage with the time-bending campaign while spicing up their video calls.