Taichung Public Library Brand Identity

The significant feature of the Taichung Public Library is its space planning and utilization. The Logo was inspired by books, the character "中" from Taichung, and the library building. Therefore, we use block-shaped graphics as the design unit to extend the combination of books and character "中", matching the building's square design. The wavy design makes the Logo flexible, like jumping in a book sea and enjoying gaining knowledge. In addition, the Library is located in a city park, an extension of the forest and city. Therefore, we use green as the primary color. The black block is on the park's north side, where the Library is located. It represents the intersection of the city and nature, constituting a new cultural indicator.

The font of wordmark is Noto Sans. To match the wordmark better to the Logo, I modified the proportion and details of the wordmark; and emphasized the feature of the block-shaped graphic element. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.