MUSE Platinum

2022

Taichung Public Library Brand Identity

Entrant Company

Yichun Lin Design

Category

Corporate Identity - Brand Identity

Client's Name

Taichung Public Library

Country / Region

United States

The significant feature of the Taichung Public Library is its space planning and utilization. The Logo was inspired by books, the character "中" from Taichung, and the library building. Therefore, we use block-shaped graphics as the design unit to extend the combination of books and character "中", matching the building's square design. The wavy design makes the Logo flexible, like jumping in a book sea and enjoying gaining knowledge. In addition, the Library is located in a city park, an extension of the forest and city. Therefore, we use green as the primary color. The black block is on the park's north side, where the Library is located. It represents the intersection of the city and nature, constituting a new cultural indicator.

The font of wordmark is Noto Sans. To match the wordmark better to the Logo, I modified the proportion and details of the wordmark; and emphasized the feature of the block-shaped graphic element. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.

Credits

Art Director
Yi Chun Lin
More Platinum Winners
2022
MUSE Advertising Awards - Kaishan Inspiration
Kaishan Liquor

Entrant Company

Yidan Xie

Category

Marketing & Promotional - Illustration

Country / Region

China

2022
MUSE Advertising Awards - Jaggaer: Autonomous Commerce

Entrant Company

Shoot You Ltd

Category

Video - Information Technology (IT)

Country / Region

United Kingdom

2022
MUSE Advertising Awards - The Party, Glimpses of The Glebe, London

Entrant Company

Socrates Communications

Category

Video - Real Estate

Country / Region

United Kingdom

2022
MUSE Advertising Awards - Enlyte Enterprise Rebrand

Entrant Company

Enlyte

Category

Corporate Identity - Brand Identity

Country / Region

United States