Making Healthy Matches

SelfiHealth is a new platform and mobile app that harnesses human connection to change how patients navigate their diagnoses. Like popular dating apps, SelfiHealth uses technology to match people with others who have similar health conditions, as well as with groups and organizations, to form meaningful connections that can lead to better health outcomes. The platform will first be offered to people living with heart conditions and will eventually be available to individuals with other health conditions. To embody SelfiHealth's passion for heart health and human connection, we created branding that encompassed a playful yet sophisticated visual identity system that features two heart-shaped characters. From app screens and emojis to business cards and T-shirts, the flexible logomark mascots adapt to the digital and physical space they live in—making them a truly “dynamic” duo.