MUSE Gold

2022

Making Healthy Matches

Entrant Company

Broth

Category

Corporate Identity - Brand Identity

Client's Name

SelfiHealth

Country / Region

United States

SelfiHealth is a new platform and mobile app that harnesses human connection to change how patients navigate their diagnoses. Like popular dating apps, SelfiHealth uses technology to match people with others who have similar health conditions, as well as with groups and organizations, to form meaningful connections that can lead to better health outcomes. The platform will first be offered to people living with heart conditions and will eventually be available to individuals with other health conditions. To embody SelfiHealth's passion for heart health and human connection, we created branding that encompassed a playful yet sophisticated visual identity system that features two heart-shaped characters. From app screens and emojis to business cards and T-shirts, the flexible logomark mascots adapt to the digital and physical space they live in—making them a truly “dynamic” duo.

Credits

Broth Founding Partner and Creative Guy - Creative oversight
Ted Kossakowski
Broth Founding Partner, Science & Strategy - Medical oversight
Elizabeth Yi, PhD
Broth Founding partner and Creative Guy - Copy oversight
Doug Tischler
Associate Creative Director, Art, Broth
Katie Zheng
Designer
Chris Dunn
Copy Lead, Broth
Daphne Lee
Group Account Lead, Broth
Katherine Sherwood
Lead Editor, Broth
Melissa O'Rourke
Project Manager, Broth
Patrick McQuaid
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