Too Faced Beauty and the Bake Experiential Pop-Up Shops

Too Faced Cosmetics is a serious makeup brand that knows how to have fun. To communicate our core values of approachable, engaging and empowering beauty while highlighting our brand pillar of sensorial and immersive makeup, we launched “Beauty and the Bake:” an innovative pop-up retail experience in the US, Mexico, Brazil and the UK, in partnership with key retail partners like Sephora, to bring the world of Too Faced to life in an exciting and experiential way throughout 2022. The pop-up shop featured our top-selling product assortment, such as Better Than Sex Mascara and Lip Injection Maximum Plump Lip Gloss, alongside our most popular sensorial products, like the Better Than Chocolate Eyeshadow Palette, Cocoa Bold Lipsticks, and Chocolate Soleil Bronzers. The delectable scents featured in these products were brought to life through a variety of “bake shoppe” inspired experiential and design elements throughout the space, including custom commissioned cake factices, a dessert cart, and live in-person promotions, activations and events to keep the excitement going during the duration of the campaign. The results were incredible, including a 291% increase in YoY sales from the same retail area.