Taiwan Expo USA

Through its partnership with the Taiwan External Trade Development Council (TAITRA), HireInfluence managed a 360 marketing campaign for the first-ever Taiwan Expo USA, encouraging mass attendance for the event.

This included social media set up and management, development of multimedia graphics, online display ads, newsletter features, press release drafting and distribution, radio script writing, on-site radio promotional activities, influencer placement and strategies, OOH/Billboard media buying, content whitelisting and paid media, and local and national print ads.

To grab the attention of the target audience the promotional content highlighted the best Taiwan has to offer including origin products (such as bubble tea), forward-thinking technology, and incredible culture. The event featured several dance performances by the Diablo Dance Theatre, insightful keynote sessions, and pavilions focused on the metaverse, electric vehicles, smart hospitals and eco-friendly products. Attendees were provided a detailed overview of Taiwan’s rich culture without needing to fly 20+ hours to visit the country.

The influencers and media partners involved in this campaign urged audiences to register for the event leading up to the Expo and also attended to report live from the event floor. This included several influencer stories to build awareness and hype around the event, on-site media interviews with the TAITRA chairman, and WMAL, a local radio station, conducted giveaways and engaged with the audience to enhance the overall event experience.

The Taiwan Expo USA campaign resulted in over 7.1M impressions via combined media efforts through press releases, social media, radio ads, OOH/billboards, newspapers, influencers, and paid media. This variety of PR consisted of print, static, digital, and video content both on and offline. The media pieces were not only diverse but they were positioned in front of a potential audience of over 343M. This allowed for a wide array of viewers to learn about the Taiwan Expo USA campaign and help us reach our goal of enhancing Taiwan Expo’s brand awareness and brand recognition, as well as promote the Taiwan Expo image as one of the leading international trade shows in the United States.