Brand Identity for From Caviar Hair Extensions

From Caviar is a hair extensions brand that sells most natural looking hair extensions that are uniquely one of a kind just like the person who purchases them. Whole brand visual language inspired by the mermaids theme. Brand color palette plays in contrasts of warm deep browns and cold light purples. The typographic logotype highlights the ocean theme through the dot at the end of the brand name which symbolizes ocean pearl - main association with the product. The essence of the brand conveys its slogan "hair extensions as unique as ocean pearls".


Main goal of package design was to create magical and sensual feeling around the brand itself and the customer unboxing experience. Were chosen pleasant tactile materials (hard recyclable carton box, glossy paper, hard round insert with matte finishing), lux printing techniques (gold and silver text embossing). As well as a minimalistic approach to put attention to the details which create a strong brand statement. On the packaging itself we use only necessary information: brand logotype and the slogan on the side of the box to create magic atmosphere around and extend glow ocean theme through it.


Packaging shape was inspired by the heritage of vintage round hat boxes and tourists round suitcases. This box shape makes the brand packaging a nice present for a friend, looks memorable on the streets while promoting the brand and is also perfect as a home décor element in your interior to store any haircare essentials or anything else.