Chicken Scratch

Country Star Nate Kenyon Performs Comedic Ballad In Chino Valley Ranchers’ Latest Viral Ad

Big Chief Creative Media is once again cracking up fans with the release of yet another humorous social media ad. The commercial, delivered in music video format, is titled “Chicken Scratch.” It features a lovelorn rancher jilted by his favorite chicken, who has flown the coop for Chino Valley. A string of puns delivered in convincing country heartbreak style culminate in the tagline, “The Grass Is Greener at Chino Valley.” The song was written and performed by Nathan Kenyon at Anthem Entertainment/BMI. Supplemental lyrics were composed by Alex Ribble, founder of Big Chief Creative Media (BCCM) — the agency behind the ad. Additional credits go to the ad’s Writer/Director Tyler Wolff, Director of Photography Keith Leman, Editor/VFX A.J. Rickert-Epstein, and Music Producer Gabe Foust.