Flip That Funk! Marketing Campaign

From funky to fresh! ~Pourri, From the Makers of Poo~Pourri, bring you an original song and series of dance videos, to introduce their continued expansion and transformative journey to tackle all kinds of funky odors. The five core videos present Flip That Funk™: an immersive digital experience into the world of ~Pourri, that is aimed to liberate you from life's (potentially) funkiest moments! The five-part series will launch ~Pourri's most-anticipated product of all time, Pet~Pourri, followed shortly by Poo~Pourri, Home~Pourri, Sole~Pourri, and Pit~Pourri. The series has been brought to life through the help of the award-winning Amsterdam-based dance troupe, the Ghetto Funk Collective, with original song Funk Check! Feat. RC & The Gritz and Black Joe Lewis, written and recorded in collaboration with Texas-based producers Matt Pence and Electrophunck (Jason Burt) - available for download on Apple Music & Spotify.

Flip That Funk™ is the manifestation of an idea that Suzy Batiz and the ~Pourri team had been working on for the last several years, while waiting for the right moment to amplify their mission and widely introduce new categories of odor eliminators for your life, home, & body - without the funky ingredients. The funky world of ~Pourri is visually brought to life through creative collaborations with Amsterdam-based Director, Ayla Spaans, featuring the interpretative "locking" dance-moves performed by the Ghetto Funk Collective, and locally produced by Photographer, Maurice van der Meijs, who is also a part of the Collective.

Founded by entrepreneur Suzy Batiz in 2007 under the name Poo~Pourri, ~Pourri is an odor elimination company that removes funky odors from the home, body and beyond to ensure that all aspects of life smell wayyy better—without the funky ingredients or stigmas. All ~Pourri products are made to be household, earth, and family friendly. Formulated with essential oils and plant-based ingredients, ~Pourri products are guaranteed keep the funk away. ~Pourri offerings boast over 100,000 5-star reviews, are sold in over 50,000 retail locations globally including Amazon.com, Costco, CVS, Target, Ulta, Walgreen's, Walmart, Petsmart, HEB, and more. To learn more, visit www.pourri.com.