2023
Entrant Company
Category
Client's Name
Country / Region
Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. To attract and woo young wine lovers who hate the current buying experience, we needed stopping power—and name recognition. We leaned into the brand's charm, wit and audacious name to develop and orchestrate a modern campaign to connect with a new wave of discerning wine buyers.
At the heart of the integrated campaign across digital, social, search, PR and event, is a video opera — the tale of a frustrated wine enthusiast and her discovery of Scoperta! Once learning from our smaller segments and getting CPA to its optimal number, we opened the campaign to a national buy earning big numbers and big impact in our glass. The work increased awareness of the brand acquiring new customers, and driving sales during the business's first months in market.
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Sponsorship Experience
Country / Region
United States
Entrant Company
Vibelab Advertising Agency
Category
Advertising - Advertising Campaign
Country / Region
Saudi Arabia
Entrant Company
SIGNCHECK LIMITED
Category
Website - Consulting
Country / Region
Hong Kong SAR
Entrant Company
Grey Advertising Hong Kong Limited
Category
Advertising - Online Ad (Single)
Country / Region
Hong Kong SAR