Scoperta! The Opera

Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. To attract and woo young wine lovers who hate the current buying experience, we needed stopping power—and name recognition. We leaned into the brand's charm, wit and audacious name to develop and orchestrate a modern campaign to connect with a new wave of discerning wine buyers.
At the heart of the integrated campaign across digital, social, search, PR and event, is a video opera — the tale of a frustrated wine enthusiast and her discovery of Scoperta! Once learning from our smaller segments and getting CPA to its optimal number, we opened the campaign to a national buy earning big numbers and big impact in our glass.​ The work increased awareness of the brand acquiring new customers, and driving sales during the business's first months in market.