扫地僧 Saodi Seng

"扫地僧 Saodi Seng" is one of the most important fruit brands under WanJin Agricultural Company , dedicated to producing the most original and eco-friendly premium "Wogan" oranges based on the soil and water of Wuming, China. The brand advocates for a pure relationship between nature and food, emphasizing on product quality over quantity.

Brand Name “扫地僧 Saodi Seng" is the Chinese pronunciation of "Sweeping Monk". The brand's logo also depicts a calm and reclusive image of a sweeper wearing a robe and holding a broom, focusing on a few grains of fruit on the ground. In Chinese culture, the sweeping monk is widely seen as a symbol of Zen and meditation, echoing the brand's philosophy of nature, originality, health and peace.

The design and text of the brand logo as well as the extended packaging design make use of Chinese oriental elements such as the texture of the brush in calligraphy and the "nail head painting" in Chinese painting, demonstrating the values and aesthetics of traditional Chinese culture embedded in the brand, while also emphasizing that this land is the only unique place that can produce the fruit of Wogan. This brand concept focusing on cultural connotation and quality not only attracts consumers with health consciousness and cultural pursuit, but also reflects the quality and value of the brand.