MUSE Silver

2023

Forward Quest Gameshow Booth @ Cisco Live Las Vegas 2022

Entrant Company

Charlie Elliott

Category

Advertising - Trade Show / Exhibit

Client's Name

Forward Networks

Country / Region

United States

Las Vegas: bright lights, game challenges, and the chance to win fabulous prizes-- yes, at a networking conference! Forward Networks' debut booth at Cisco Live Las Vegas 2022 was a fully custom 600 sq ft, 360° game show experience using the software product, Forward Enterprise, as the star of the game itself. Together with the Chief Technology Officer of Forward Networks, Charlie designed a multi-level game experience where visitors could solve network problems using the product as a tool. Four kiosk game stations were installed at each corner so conference visitors could step up to the game from any direction. The central 70s-style chasing-lights wall displayed looping video and daily leaderboard screens so passersby could see who would win the daily prizes of a brand-new retro appliances. Inspired by gameshows of the 70s and 80s, the booth featured shag carpet, vintage fonts, groovy shapes, and a dedicated in-booth gameshow host styled to look like a Vanna White / Barker's Beauties mix.

Credits

Creative Director / Forward Networks
Charlie Elliott
Senior Experiential Designer / Pinnacle
Keirstin Fernandes
Chief Technology Officer / Forward Networks
Brandon Heller
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