MUSE Platinum

2023

Gracemoon Scented Tea Series

Entrant Company

DesignOut Lab.

Category

Typography - Packaging / Product

Client's Name

Muchuan Gracemoon Tea Industry Co., Ltd

Country / Region

China

The tea of Gracemoon is collected from the ancient tea garden of high mountain group species which has been protected for more than ten years. The tea cellar is mixed with high-quality flowers of the season,and in the production process,the tea is free of any additives , so the taste is natural with the sweet of flowers. The promotional packaging of Gracemoon’s series of scented tea boxes are hoped to convey the natural, pure and sweet feeling of scented tea by using simple, unsophisticated and vigorous handwritten words after drinking and feeling each teas as visual expression. Relatively differentiated typography makes this product stand out from the homogeneous tea boxes on supermarket shelves and e-commerce home pages to attract the attention of consumers.

Credits

Art director & Designer / DesignOut Lab.
YiFei Hu
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