MUSE Platinum

2023

Gracemoon Scented Tea Series

Entrant Company

DesignOut Lab.

Category

Typography - Packaging / Product

Client's Name

Muchuan Gracemoon Tea Industry Co., Ltd

Country / Region

China

The tea of Gracemoon is collected from the ancient tea garden of high mountain group species which has been protected for more than ten years. The tea cellar is mixed with high-quality flowers of the season,and in the production process,the tea is free of any additives , so the taste is natural with the sweet of flowers. The promotional packaging of Gracemoon’s series of scented tea boxes are hoped to convey the natural, pure and sweet feeling of scented tea by using simple, unsophisticated and vigorous handwritten words after drinking and feeling each teas as visual expression. Relatively differentiated typography makes this product stand out from the homogeneous tea boxes on supermarket shelves and e-commerce home pages to attract the attention of consumers.

Credits

Art director & Designer / DesignOut Lab.
YiFei Hu
More Platinum Winners
Strategic Program
2023
MUSE Advertising Awards - The all-electric Volkswagen ID.7 | Global Launch

Entrant Company

THESE GUYS

Category

Strategic Program - Event Campaign

Country / Region

Germany

Video
2023
MUSE Advertising Awards - WMX Corporate Rebranding Video
Warner Music Experience, Inc.

Entrant Company

Yamamoto Agency

Category

Video - Corporate

Country / Region

United States

Video
2023
MUSE Advertising Awards - An inch from the sky
Pampilhosa da Serra Municipality

Entrant Company

Lobby Films and Advertising

Category

Video - Tourism

Country / Region

Portugal

Video
2023
MUSE Advertising Awards - Upfront 2021 Open Tape

Entrant Company

NBCUniversal

Category

Video - Show Opening Segment

Country / Region

United States