2023

Happy Birthday

Entrant Company

DesignOut Lab.

Category

Typography - Personal Work / Unpublished

Client's Name

YiFei Hu

Country / Region

China

I love drinking, also love design, engaged in design work almost 5 years. This work selects 30 design projects with significance of growth for me during 2018-2022, from which "30" with different visual languages are extracted to form the vision of this group of beer packaging. I named it“嗨！啤啵咝嘚～(Happy Birthday)”and only made 30 cans of beer for my 30th birthday present. It is a record of the work, study, growth, lessons or experience of the past five years, and also a summary of the stages of 30 years old design life. Then, drink the beer，celebrate my 30th birthday and continue to love drinking and design in the future.