MUSE Platinum

2023

Beijing Happy Valley series illustration design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Marketing & Promotional - Illustration

Client's Name

Licheng technology

Country / Region

China

The two illustrations are new attempts for us. One of them combines many styles, such as the new national style and pop style. Because this project has too many elements in my opinion, we hope to put these elements in the same visual system in a reasonable and harmonious way. The other design style is more bold, and the color contrast is more distinct on the basis of ensuring the integrity of the picture, bringing greater visual impact, We have made many attempts to subvert and reshape the traditional "Great Sage of Qitian" and "Nezha Causing the Sea" in a visual way, and we thank Beijing Happy Valley and Licheng Technology for co creating such a series of works with us

The two posters in this series are quite different in style. The first one is blue in overall color. One picture is divided into three parts and becomes three small pictures. It is a new attempt to combine three small pictures with different contents. The second one is bolder in color and has more visual impact. It is also a picture divided into three parts, Color stitching is the challenge of this painting

Credits

Original designer
Wu yao
Illustration designer
Zhang yuchen
Illustration designer
Xie boxing
Graphic designer
Zheng ziyang
Graphic designer
Shi huafeng
Graphic designer
Tan zhen
Font Designer
Liu xin
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