MUSE Platinum

2023

K11 Voyage de Savoir-Faire Immersive Exhibition

Entrant Company

OUTPUT

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

K11 Craft & Guild Foundation

Country / Region

China

Voyage de Savoir-Faire: OUTPUT and KCG focused on creativity and craftsmanship. We used digital, AI, and modernized methods to realize "creative transformation and innovative development of Chinese traditional culture", and then realized and revitalized the goal of "inheriting Chinese excellent traditional culture". It highlighted the use scenarios and capabilities of traditional Chinese intangible cultural heritage crafts, and emphasized the national confidence, highlighted the idea "Chinese Is cool".

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