MUSE Platinum

2023

Jiangcheng Essay

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Marketing & Promotional - Illustration

Client's Name

Beijing Wuyao Cultural and Creative Co. Ltd.

Country / Region

China

For me, Wuhan is not only a memory from childhood to adulthood, but also a river city with rich cultural heritage. Following the "New Jianghan Range Rover", our enthusiasm for Wuhan is still the same as ever. Tall buildings, smoky streets, a wide range of food, as well as Wuhan's ever-changing subway stations and airports, all enrich Wuhan. Based on the charm of Wuhan and my feelings for Wuhan, I created a Jiangcheng essay, which is not only an essay, but also a picture of Wuhan that follows what I want. It is Wuhan in my impression and Wuhan in my hope. The whole picture is immersed in the river water. In the picture, classic buildings and food in Wuhan are interspersed. As a landmark in Wuhan, the Yellow Crane Tower stands between buildings. A number of auxiliary buildings, such as bronze yellow crane shaped buildings, pagodas for images of victory, memorial archways, porch corridors and pavilions, are cast outside the Yellow Crane Tower, which makes the main building more magnificent. The whole building has a unique national style, emitting the spirit, temperament and charm of Chinese traditional culture. Look carefully at the background of the Yellow Crane Tower, which has a modern style of science and technology. The combination of ancient and modern painting style reflects the rapid development of Wuhan. Wuhan's high-rise buildings hang upside down in the river, which gives a good picture of the city. Lovely aquatic creatures roam among the buildings. The heroic crayfish stands on the Yellow Crane Tower. Joyful Tuo also plays a game between the floors. Hot and dry faces come up from the clouds. The face nest also opens its mouth on the Zhiyin horn. The high-speed train in the air witnesses the rapid development of Wuhan. The flights hovering above are carrying hope. Suddenly, The whole city is integrated, with architecture, food and Wuhan characteristics interwoven, presenting the most beautiful chapter.

Credits

Original designer
Wu yao
Illustration designer
Zhang yuchen
Illustration designer
Xie boxing
Illustration designer
Shi huafeng
Illustration designer
Tan zhen
Graphic designer
Zheng ziyang
More Platinum Winners
2023
MUSE Advertising Awards - Ricing Farm Identity Redesign

Entrant Company

Album Rivers

Category

Corporate Identity - Corporate Identity Redesign (NEW)

Country / Region

Taiwan

2023
MUSE Advertising Awards - TikTok

Entrant Company

NBCUniversal

Category

Social Media - Consumer Campaign

Country / Region

United States

2023
MUSE Advertising Awards - Changing the Way We Look at Cells

Entrant Company

Microverse Studios

Category

Video - Medical

Country / Region

United States

2023
MUSE Advertising Awards - Scam the scammers

Entrant Company

Habbar Advertising & Co

Category

Advertising - Advertising Campaign

Country / Region

Saudi Arabia