MUSE Platinum

2023

Challenge of the Mad Mage™

Entrant Company

Falcon's Beyond

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Country / Region

United States

Challenge of the Mad Mage is an interactive, 4D, cinematic experience that takes place inside ON!X Theater, a revolutionary attraction system that made its worldwide debut at Katmandu Park | Punta Cana in 2023.
Inside the 32-seat theater, guests become players in a twisted game of chess. Via real-time technology, chessbots spawn into the environment, giving players targets to hit. After a few rounds, a climactic boss battle scene plays out where players must defeat the Mad Mage. At the end, all players' final scores are shown, with the top three scorers being represented by an avatar. If guests created a BeyondME account before hopping into the attraction, their custom-made avatar will be displayed.
ON!X Theater’s Challenge of the Mad Mage thrusts guests into the heart of the action while giving them an active role in the narrative. The seat’s four degrees of freedom - pitch, roll, heave, and sway - deliver a physical, ride-like experience. The seat effects include air blasters, leg ticklers, back air bubbles, vibration, and strafe. Scents like mint and smoke are also pumped into the air.
Utilizing a powerful 7.1 surround sound system, audio precisely follows characters and other elements throughout the scenes. Additionally, sound was added to the seats to correspond with an individual player’s input.
Another critical piece of the ON!X Theater puzzle is the exceptionally accurate haptic blasters that are positionally tracked, which ensures precise aiming and interaction with the screen’s content.
ON!X Theater offers a freshly innovative way for guests to actively engage in a powerful, themed story. The first-of-its-kind attraction system caters to guests of all ages who appreciate intuitively designed player controls, surprising and meaningful special effects, competitive scoring with customized recognition, and dynamic gameplay.
The boundaries of interactive entertainment were pushed in this attraction due to the combination of a real-time engine and Challenge of the Mad Mage's enthralling narrative. The result is a fluid, branching storyline, extremely realistic stereoscopic rendering, and an incredibly immersive experience that has few rivals in the theme park world.

More Platinum Winners
Video
2023
MUSE Advertising Awards - OlliOlli World: Void Riders
Private Division

Entrant Company

Layer

Category

Video - Trailers

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - Visual Storytelling and the Black Experience

Entrant Company

Getty Images

Category

Strategic Program - CSR Program

Country / Region

United States

Experiential & Immersive
2023
MUSE Advertising Awards - Defy - The UK's first Digital Fashion Show

Entrant Company

Doddz LTD

Category

Experiential & Immersive - Augmented Reality

Country / Region

United Kingdom

Branded Content
2023
MUSE Advertising Awards - MLS LEAGUES CUP DESIGN LANGUAGE
Major Soccer League

Entrant Company

INDUSTRY

Category

Branded Content - Sports

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy