MUSE Gold

2023

New Jianghan Range Rover

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Marketing & Promotional - Illustration

Client's Name

Ocean Group

Country / Region

China

The Boya Zhongzi Period in the picture symbolizes the splendid culture of the Jingchu area in the pre Qin period. In front of them is a blue and white bowl with high feet from the Qianlong period of the Qing Dynasty, which represents the prosperous merchant culture in Wuhan, while the lotus in it symbolizes the Lotus Lake in Hanyang, which is my childhood memory. A pair of dancing men and women in front symbolizes the modern era of the Republic of China, and then a sunny skateboard boy rushes out of the picture, which is a demonstration of the vitality of contemporary Wuhan. Look through the clouds and mist to see that the Shixian Taibai, who is lying on his side in the city, is saying goodbye to his friends while drinking and singing, while the national hero Yue Fei is at the lower right of the picture. He is quietly watching this beautiful river and mountain that he once tried his best to defend from a distance. Zhang Zhidong also looked at today's Wuhan. It must be that the prosperity of Wuhan today is exactly what he imagined when he dreamed back at midnight. The most important thing is the children below, protected animals such as finless porpoises, and the lovely Wuchang fish. They symbolize the future, the future of harmonious coexistence between man and nature. The future of Wuhan will be an ecological city. Of course, there are many small stories waiting for you to discover

Credits

Original designer
Wu yao
Illustration designer
Zhang yuchen
Illustration designer
Shi huafeng
Illustration designer
Xie boxing
Illustration designer
Liao hao
Photographer
Luan boxiang
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