MUSE Gold

2023

Reshine Community

Entrant Company

Vivien Luo

Category

Website - Community

Client's Name

Country / Region

United States

Introduction
Reshine community is an interactive platform designed to help resale shoppers access transparency, solve questions, and streamline the shopping experience on a resale site, reinforce sustainability awareness.

Designed to solve customers’ problems with shopping, and also help connect with like-minded people, Reshine demonstrates a fun and meaningful experience for the resale shopping experience.

Not only is the service streamlined for the resale brands, but also customers are able to contribute to eco-welfare. This circle runs beyond shopping to eco-friendliness.

Problem
From the customer who received interviews, up to 35% of resale customers have experienced unpleasant shopping experiences. Remarkable problems are like the product doesn’t match with photos or is different from descriptions. Due to the attribute of shopping for resale items, special care is needed.

Solution
Reshine helps resale shoppers remedy shopping pain points and also increases sustainability at the same time. So the Reshine platform integrated official mediators, customer communities, and sustainable campaigns into the resale experience.

Official mediator
Due to the particularity of shopping for second-hand items online, customers are more cautious about the products. This feature offers real-time solutions from the official staff.

Social network for customers
Reshine Community provides customers a chance to make friends with other community members, they help each other research products and give suggestions to those who are in need. Also, they share lifestyles, and connect with like-minded people.

Sustainable campaign
This feature wants to communicate the meaning behind resale. It's not only just about buying off-price products but also about doing good for the environment.


More Gold Winners
Integrated Marketing
2023
MUSE Advertising Awards - Shapeshifter Campaign
Tobacco Settlement Endowment Trust

Entrant Company

VI Marketing and Branding

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Advertising
2023
MUSE Advertising Awards - Budder Groove System Merchandising Kit of Parts.

Entrant Company

Budder Creative

Category

Advertising - Point of Purchase

Country / Region

United States

Video
2023
MUSE Advertising Awards - Presto Jet - Nobody beats our prices

Entrant Company

Geet Productions

Category

Video - TV Ad

Country / Region

Libya

Social Media
2023
MUSE Advertising Awards - AARP TikTok Channel

Entrant Company

AARP

Category

Social Media - TikTok Page

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy