2023
That's What I Like About Texas — Campaign Refresh
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen
Country / Region
United States
The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.
This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.
Credits
Entrant Company
NATIONAL Public Relations
Category
Strategic Program - CSR Program
Country / Region
Canada
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
Ferretti S.p.A
Category
Social Media - Instagram Page
Country / Region
Italy
Entrant Company
We Are Teachers
Category
Social Media - Education
Country / Region
United States