2023
That's What I Like About Texas — Campaign Refresh
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen
Country / Region
United States
The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.
This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.
Credits
Entrant Company
NORC at the University of Chicago
Category
Website - Business to Business
Country / Region
United States
Entrant Company
Zhiwen (Esther) Tang
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant Company
Updesign
Category
Outdoor Advertising - Signage
Country / Region
China
Entrant Company
Infernozilla
Category
Strategic Program - Product Launch
Country / Region
United States