2023
That's What I Like About Texas — Campaign Refresh
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen
Country / Region
United States
The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.
This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.
Credits
Entrant Company
Moving Bits
Category
Event - Live Show
Country / Region
Singapore
Entrant Company
productionglue (A TAIT Company)
Category
Event - Music Event
Country / Region
United States
Entrant Company
Halteres Associates
Category
Video - Medical
Country / Region
United States
Entrant Company
Beijing Wuyao Cultural and Creative Co. Ltd.
Category
Marketing & Promotional - Illustration
Country / Region
China