That's What I Like About Texas — Campaign Refresh

The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.
This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.