2023
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The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.
This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.
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FG|PG
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Experiential & Immersive - Expos, Conventions & Trade Shows
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United States
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Player One Trailers
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Video - Art & Design
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United States
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Alkemy X
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Video - TV Ad Campaign
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United States
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NBC News Brand Studio
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Branded Content - Products & Services
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United States