MUSE Platinum

2023

That's What I Like About Texas — Campaign Refresh

Entrant Company

The LOOMIS Agency

Category

Advertising - Advertising Campaign

Client's Name

Texas Dairy Queen

Country / Region

United States

The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.

This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Jim Green
Creative Director/The LOOMIS Agency
Cecily Worthy
Art Director/The LOOMIS Agency
Meghan Jones
Group Account Director/The LOOMIS Agency
Chelsea Ratliff
Account Director/The LOOMIS Agency
Jenna Oliver
Producer/The LOOMIS Agency
Kathy Fawcett Martin
Editor/See Spot Run
Tim Bird
Composer/Luminous Sound
Paul Loomis
Producer, Audio Engineer/Luminous Sound
Tre Nagella
CEO, Texas Dairy Queen Operators' Council
Lou Romanus
Digital Art Director/Iluminere
Amber Rowland
Digital Creative Director/iluminere
Tayler McCarthy
Senior Digital Copywriter/Iluminere
Chris Traister
Digital Account Manager/iluminere
Morgan East
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