2023
That's What I Like About Texas — Campaign Refresh
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen
Country / Region
United States
The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.
This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.
Credits
Entrant Company
The Chase Creative Consultants
Category
Video - Branding
Country / Region
United Kingdom
Entrant Company
Falcon's Beyond
Category
Experiential & Immersive - Out-of-Home
Country / Region
United States
Entrant Company
Panda Films
Category
Video - TV Ad
Country / Region
Turkey
Entrant Company
University Canada West
Category
Advertising - Online Ad (Single)
Country / Region
Canada