2023
That's What I Like About Texas — Campaign Refresh
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen
Country / Region
United States
The new 2022 brand campaign is a refresh of Texas Dairy Queen’s successful, 20-year-old “That’s What I Like About Texas” campaign. We partnered with country music artist Josh Abbott to create a new music track and sing-out. Combined with the theme line “Nobody But DQ,” this new look, feel and sound brought the brand to life across television, radio, in-store, out-of-home, and digital elements from the website and emails to all social platforms.
This campaign refresh stays true to our 75 years of Texas heritage while adding a confident new attitude and look to the big, bold menu items that Nobody But DQ can deliver.
Credits
Entrant Company
FG|PG
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
Entrant Company
Player One Trailers
Category
Video - Art & Design
Country / Region
United States
Entrant Company
Alkemy X
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant Company
NBC News Brand Studio
Category
Branded Content - Products & Services
Country / Region
United States