2023
KFC Kentucky Town
Entrant Company
Lorrypop Studio
Category
Video - Animation
Client's Name
KFC Malaysia
Country / Region
Malaysia
Presenting the remarkable campaign commemorating KFC's 50th Anniversary in Malaysia. With KFC Kentucky Town standing as a vibrant youth platform, our intent is to radiate the inherent allure of our platform. We envision it as a haven where the youth and their companions can convene, co-create, and share moments unreservedly, devoid of any apprehensions.
Hence, our artistic direction aspires to preserve the bold essence of KFC while seamlessly introducing diverse settings through a fusion of mixed media. Every facet of Kentucky Town exudes relatability and resonates with the captivating preferences of the Gen-Z demographic.
Credits
Entrant Company
Alkemy X
Category
Video - Animation
Country / Region
United States
Entrant Company
Shandong Tianrui smart marketing planning Co., LTD
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
CARBONDIGITAL, INC.
Category
Video - Documentary
Country / Region
Philippines
Entrant Company
80's Creative
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
Saudi Arabia