MUSE Platinum

2023

KFC Kentucky Town

Entrant Company

Lorrypop Studio

Category

Video - Animation

Client's Name

KFC Malaysia

Country / Region

Malaysia

Presenting the remarkable campaign commemorating KFC's 50th Anniversary in Malaysia. With KFC Kentucky Town standing as a vibrant youth platform, our intent is to radiate the inherent allure of our platform. We envision it as a haven where the youth and their companions can convene, co-create, and share moments unreservedly, devoid of any apprehensions.

Hence, our artistic direction aspires to preserve the bold essence of KFC while seamlessly introducing diverse settings through a fusion of mixed media. Every facet of Kentucky Town exudes relatability and resonates with the captivating preferences of the Gen-Z demographic.


Credits

Director
Frankie Lee Chun Fei
Creative Director
Calvin Mok Yew Luon
Art Director
Soo Zhi Jing
CG Director
Teoh Wei Liat
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