KFC Kentucky Town

Presenting the remarkable campaign commemorating KFC's 50th Anniversary in Malaysia. With KFC Kentucky Town standing as a vibrant youth platform, our intent is to radiate the inherent allure of our platform. We envision it as a haven where the youth and their companions can convene, co-create, and share moments unreservedly, devoid of any apprehensions.

Hence, our artistic direction aspires to preserve the bold essence of KFC while seamlessly introducing diverse settings through a fusion of mixed media. Every facet of Kentucky Town exudes relatability and resonates with the captivating preferences of the Gen-Z demographic.