MUSE Gold

2023

Connecting Possibilities: Rebranding Jack Henry

Entrant Company

Jack Henry

Category

Corporate Identity - Corporate Identity Redesign (NEW)

Client's Name

Country / Region

United States

Jack Henry™ was founded in 1976 by two men committed to serving their community: Jack Henry and Jerry Hall.

Jack and Jerry believed they could help financial institutions better serve the needs of people and businesses using more modern technology services. Since then, the needs and expectations of people and businesses have changed – and technology has transformed the financial industry as we know it. Over nearly 50 years, we’ve expanded our technology and services while acquiring companies – eventually going to market as Jack Henry & Associates, Inc.® with three separate divisions: Jack Henry Banking®, Symitar®, and ProfitStars®.

Now, we go to market as one.

One company. One mission. One brand.

We are Jack Henry.

This rebrand builds upon our strong heritage – empowering associates, clients, and communities to move forward with their biggest dreams, short-term goals, or simply the next step.

This is our next step.

With this rebranding initiative, we’ve seized the unique opportunity to claim a fresh new message and distinct personality. Our voice is that of an advocate – we are empathetic, honest, and passionate about the things that matter most to our associates, our clients, and our clients’ customers, members, and businesses.

We have humanized our brand, disrupted the industry, and revealed our value beyond technology.

We’re connecting people with potential and we’re connecting our story to our personality. At Jack Henry, we’re “Connecting Possibilities.”

With an elevated logo, color palette, bold typography, line elements, and proprietary photography, the Jack Henry brand looks and feels confident, empowering, accessible, empathetic, genuine, and dynamic. Through these essential elements, we are connecting possibilities to make something bigger. We are innovating because of and for people.

This is how we honor our past. This is how we build a purpose-driven future.

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