Africa Perspectives

Our virtual panel show on the African economy showcases policymakers, academics, and analysts in dynamic conversations on the region’s economic prospects. In order to express the vibrancy and diversity of the discussion – and the region itself – we created accompanying assets based on African art, geography, and culture to be used in in studio graphics and online promotional material.

Rich earth tones not only contrast beautifully against our ‘Fund blue’ (Pantone 2945) but lend themselves to gracefully veer into the hallmark deep reds of the African soil. Adorned with stray accents of neon vibrancy, the color schemes blend in striated imagery reminiscent of not only of Africa’s topography but also expressive of the layered and diverse history of the continent.