2023
Internal Architecture Logo Rebrand
Entrant Company
Rocket Central
Category
Strategic Program - Branding Refresh (NEW)
Client's Name
Country / Region
United States
As part of our strategy to help strengthen and simplify our team member experience, we created alignment for our internal talent brand to anchor to our overall Rocket brand. In this case study, we built a more granular brand architecture for our team member programming while partnering with our internal communications and UX team to ensure it was human centered. This helped provide connection to our internal ecosystem and guidelines on existing and new programming which can be built and communicated out.
At Rocket Companies, we’re obsessed with bringing certainty to life’s complex moments. This mission doesn’t just apply to our clients but also to our team members.
Credits
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant Company
Beijing Fenbeitong Technology Co., Ltd.
Category
App - Services
Country / Region
China
Entrant Company
Farm Credit Council
Category
Marketing & Promotional - Specialty Item (NEW)
Country / Region
United States
Entrant Company
Northern Arizona University
Category
Outdoor Advertising - In-Store (NEW)
Country / Region
United States