MUSE Silver

2023

Internal Architecture Logo Rebrand

Entrant Company

Rocket Central

Category

Strategic Program - Branding Refresh (NEW)

Client's Name

Country / Region

United States

As part of our strategy to help strengthen and simplify our team member experience, we created alignment for our internal talent brand to anchor to our overall Rocket brand. In this case study, we built a more granular brand architecture for our team member programming while partnering with our internal communications and UX team to ensure it was human centered. This helped provide connection to our internal ecosystem and guidelines on existing and new programming which can be built and communicated out.

At Rocket Companies, we’re obsessed with bringing certainty to life’s complex moments. This mission doesn’t just apply to our clients but also to our team members.

Credits

Team Leader, Talent Brand & Strategy
Lauren Hekker
Senior Project Manager
Christina McGee
Senior Creative Strategist
Joy Crocker
Creative Strategist
Bellal Ammar
Senior Marketing Designer
Elise Poshadlo
Senior Designer
Kenny Price
Senior Designer
Sarah Smith
Copy Editor
Megan Vrazo
Chief Marketing Officer
Casey Hurbis
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2023
MUSE Advertising Awards - MBA Advocacy Pedal Pub

Entrant Company

Mortgage Bankers Association

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

2023
MUSE Advertising Awards - Grand Sichuan Menu Design

Entrant Company

Zhenyuan Shi

Category

Marketing & Promotional - Menu

Country / Region

United States

2023
MUSE Advertising Awards - Blaze a Cheese Trail to the Golden State
California Milk Advisory Board

Entrant Company

Ignite2x

Category

Advertising - Point of Purchase

Country / Region

United States

2023
MUSE Advertising Awards - Analog Devices
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Video - Consumer Product / Services

Country / Region

United States