MUSE Silver

2023

Internal Architecture Logo Rebrand

Entrant Company

Rocket Central

Category

Strategic Program - Branding Refresh

Client's Name

Country / Region

United States

As part of our strategy to help strengthen and simplify our team member experience, we created alignment for our internal talent brand to anchor to our overall Rocket brand. In this case study, we built a more granular brand architecture for our team member programming while partnering with our internal communications and UX team to ensure it was human centered. This helped provide connection to our internal ecosystem and guidelines on existing and new programming which can be built and communicated out.

At Rocket Companies, we’re obsessed with bringing certainty to life’s complex moments. This mission doesn’t just apply to our clients but also to our team members.

Credits

Team Leader, Talent Brand & Strategy
Lauren Hekker
Senior Project Manager
Christina McGee
Senior Creative Strategist
Joy Crocker
Creative Strategist
Bellal Ammar
Senior Marketing Designer
Elise Poshadlo
Senior Designer
Kenny Price
Senior Designer
Sarah Smith
Copy Editor
Megan Vrazo
Chief Marketing Officer
Casey Hurbis
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