2023
Entrant Company
Category
Client's Name
Country / Region
As part of our strategy to help strengthen and simplify our team member experience, we created alignment for our internal talent brand to anchor to our overall Rocket brand. In this case study, we built a more granular brand architecture for our team member programming while partnering with our internal communications and UX team to ensure it was human centered. This helped provide connection to our internal ecosystem and guidelines on existing and new programming which can be built and communicated out.
At Rocket Companies, we’re obsessed with bringing certainty to life’s complex moments. This mission doesn’t just apply to our clients but also to our team members.
Credits
Entrant Company
RBK Advertising + Design
Category
Publication - Digital Publications
Country / Region
United States
Entrant Company
TinyWins
Category
Integrated Marketing - Rebranding (NEW)
Country / Region
United States
Entrant Company
FiftyFive
Category
Corporate Identity - Brand Identity
Country / Region
Saudi Arabia
Entrant Company
Zhang Ning
Category
Corporate Identity - Logos
Country / Region
China