2023

Internal Architecture Logo Rebrand

Entrant Company

Rocket Central

Category

Strategic Program - Branding Refresh (NEW)

Client's Name

Country / Region

United States

As part of our strategy to help strengthen and simplify our team member experience, we created alignment for our internal talent brand to anchor to our overall Rocket brand. In this case study, we built a more granular brand architecture for our team member programming while partnering with our internal communications and UX team to ensure it was human centered. This helped provide connection to our internal ecosystem and guidelines on existing and new programming which can be built and communicated out.

At Rocket Companies, we’re obsessed with bringing certainty to life’s complex moments. This mission doesn’t just apply to our clients but also to our team members.

Credits

Team Leader, Talent Brand & Strategy

Lauren Hekker

Senior Project Manager

Christina McGee

Senior Creative Strategist

Joy Crocker

Creative Strategist

Bellal Ammar

Senior Marketing Designer

Elise Poshadlo

Senior Designer