Baby360 Website

Baby360, previously named Customized Communications, Inc. (CCI), is a health education agency specializing in the maternity experience. Baby360’s superior education solutions help OB/GYNs and healthcare facilities guide expectant and new mothers through their entire journey, from prenatal care to labor & birth to postpartum and newborn care & safety.

CCI underwent a brand refresh in 2022, which started with changing the name of the company to make it more descriptive of what they do. As such, the Baby360 name was born. The name alone communicates parents/babies, single resource, complete, knowledge, etc.— the most trusted maternity education solution around. The updated brand is warm, inviting, and instills confidence for the complicated, and even scary, information within its materials.

The B2B website leans into Baby360’s digital solutions, visually showcasing nurses and patients utilizing the online classes, mobile app, eBook, and book products. All header images have been customized to include a circular design that radiates from their focal points to further the “360” theme.