Adidas Brand Centre Glasses-Free 3D LED

Triken Studios was approached to create a 3d sequence combined with live footage for the 90-degree outdoor LED display wrapped around the new Adidas Brand Centre, located at the Knightsbridge Mall in Singapore. The 3D sequence features Singaporean athletes and celebrities metaphorically overcoming adversity while running through a CG obstacle course.



The challenge was to create an immersive 3D action sequence with 8 live footage sports and media personalities navigating a CG obstacle course at the same time while ensuring none of them collide with each other or the CG blocks that get in their way.



Most glasses-free 3D sequences feature a fully CG animated sequence, and in some cases, an instance of a live footage person composited into the sequence. This Adidas launch video is the first ever glasses-free 3D sequence to conceptualise 8 live footage sports and media personalities running through the scene in all 3 planes of motion.



This would mean we had talents:

Dropping in from the ceiling and shooting up from the ground (Y-axis), running across the scene in the x-axis, as well as running from the front to the back of the scene and vice versa (z-axis). We created a 3D animatic to understand exactly where each live actor was going to be at a given time to avoid collisions in post.