MUSE Platinum

2023

Adidas Brand Centre Glasses-Free 3D LED

Entrant

Triken Studios

Category

Video - Live Experiences

Client's Name

Adidas

Country / Region

Singapore

About The Entry

Triken Studios was approached to create a 3d sequence combined with live footage for the 90-degree outdoor LED display wrapped around the new Adidas Brand Centre, located at the Knightsbridge Mall in Singapore. The 3D sequence features Singaporean athletes and celebrities metaphorically overcoming adversity while running through a CG obstacle course.
The challenge was to create an immersive 3D action sequence with 8 live footage sports and media personalities navigating a CG obstacle course at the same time while ensuring none of them collide with each other or the CG blocks that get in their way.
Most glasses-free 3D sequences feature a fully CG animated sequence, and in some cases, an instance of a live footage person composited into the sequence. This Adidas launch video is the first ever glasses-free 3D sequence to conceptualise 8 live footage sports and media personalities running through the scene in all 3 planes of motion.
This would mean we had talents:
Dropping in from the ceiling and shooting up from the ground (Y-axis), running across the scene in the x-axis, as well as running from the front to the back of the scene and vice versa (z-axis). We created a 3D animatic to understand exactly where each live actor was going to be at a given time to avoid collisions in post.

More Platinum Winners
Event
2023
2023 MUSE Creative Awards Winner - Yahoo AISA Multiverse Buzz Awards Presentation Ceremony

Entrant

Metafission

Category

Event - Live Show

Country / Region

Hong Kong SAR

Video
2023
2023 MUSE Creative Awards Winner - Dune: Awakening - Pre-Alpha Teaser

Entrant

Ragdoll

Category

Video - Trailers

Country / Region

Norway

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - Miffy World
Tommy Hilfiger

Entrant

Holition

Category

Experiential & Immersive - Multi-Channel Experience (NEW)

Country / Region

United Kingdom

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - World Premiere of the TRACK at New Balance

Entrant

First Tube

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States