MUSE Platinum

2023

Swashbuckler – A Dedicated 4D Multiplayer VR Game

Entrant Company

Groove Jones

Category

Branded Content - Entertainment

Client's Name

Royal Caribbean International

Country / Region

United States

Groove Jones created a VR experience that pushes the boundaries of VR gaming. Adventurers on Royal Caribbean International’s innovative cruise ship, Odyssey of the Seas, can experience “Swashbuckler,” a custom-built, dedicated LBE (Location-Based Experience) VR game within Royal Caribbean’s Virtual Adventure Zone.

Welcome to Virtual Adventure Zone: Zone Zero. The first fully immersive, 4D, virtual reality experience at sea transports you to dimensions you never dreamed existed.

Untethered, you’re free to roam, explore, and physically interact with the environment around you. Your adventure begins at the interdimensional headquarters known as Zone Zero.

Groove Jones worked with Royal Caribbean’s Product Development and technical teams to bring the 4D adventure to life. The leading cruise line’s commitment to delivering the most memorable vacations to travelers of all ages aligns well with Groove Jones’ agile approach to developing next-generation experiences for world-class brands.

Guests set off on their adventure as agents of the Interdimensional Security Agency, a special unit tasked with protecting different worlds and timelines. Once they put on the VR equipment in the headquarters – Zone Zero – players are briefed on their training simulation. What starts as a training simulation becomes an actual mission to recapture a mythical treasure stolen by the mysterious enemy known as the Kraken.

The Swashbuckler game is a walkable VR universe within Virtual Adventure Zone: Zone Zero, where four players will step into a 12-minute steampunk pirating adventure. Innovative thinking and collaboration between Groove Jones and Royal Caribbean, physical props, wearable haptics, and a play space create the most realistic sense of immersion available anywhere – on land and at sea.

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