RailXplore

SSBC developed a new brand name for Siemens Mobility called »RailXplore«.
Our client »Siemens Mobility« was looking for a family name for applications
(cloud or on-premise) which use the data from the rail assets (products and systems) to improve
their availability, the efficiency of their related processes (operations, maintenance...) and the visibility
of project KPIs among other things.
Siemens Mobility enables operators to shape the passenger and freight transport of today and
tomorrow - with trains, infrastructure, automation and electrification solutions, turnkey systems and
the associated services. These include trams, urban and underground trains, local and regional trains
and high-speed trains.
We conducted two »naming workshops« with our client team to figure out the right »pathway« within this
complex task. Futhermore we worked close together with the client team and finally created »RailXplore«
as a proactive and suitable name that appeals to all stakeholders.
»RailXplore« is a phonetically smart sounding name that is also very easy to memorize. In addition,
the name describes it´s »range of tasks« in a simple way and can easily be combined with the other
descriptive areas of application.
Our overall creation process included developing approximately 250 names, as well as trademark and
linguistic research.