2023
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Client's Name
Country / Region
Anyone who has allergies or asthma knows how hard it is to get symptoms like wheezing, sneezing, or itching under control—even after seeing a doctor. Problem is, they’re likely seeing the WRONG doctor. The American College of Allergy, Asthma & Immunology needed to raise awareness among both patients and their providers about the importance of seeing the RIGHT one—a board-certified, fellowship-trained allergist. We developed a campaign-branded microsite to highlight the importance of referring allergy and asthma sufferers to board-certified allergists. The site showcased two videos starring John C. McGinley that we created to convince primary care providers and patients that, if you're wheezing, sneezing, or itching, it’s time for an allergist. This simple, streamlined page did what it was intended to: it drove patients to allergists—in droves.
Credits
Entrant Company
AARP Studios
Category
Audio - Podcast
Country / Region
United States
Entrant Company
Passion Point Collective
Category
Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
Country / Region
United States
Entrant Company
productionglue (A TAIT Company)
Category
Event - Cultural Event
Country / Region
United States
Entrant Company
NBC News Brand Studio
Category
Branded Content - B2B
Country / Region
United States